DashiPrivacy policy
Last updated 4 October 2026
This policy explains what Dashi collects, why, who it is shared with and the choices you have. Dashi (dashi.software) is run by Ben Delport Ltd, a company registered in England and Wales (company number 16784775), 61 Bridge Street, Kington, HR5 3DJ, United Kingdom ("we", "us"). We are the responsible party (POPIA) and data controller (UK GDPR) for your personal information.
Questions or requests: admin@dashi.software. Our Information Officer is Ben Delport.
What we collect
When you join the waitlist
- Your name, surname and email address, and the launch code we give you.
- Which page sent you to us (the referring page), if your browser shares it.
When you subscribe and use Dashi
- Account details: your name, email, a securely hashed password (we never see the password itself), your time zone, language and display settings.
- Your answers in setup: what you do, your goals, what you sell, how you make money, your experience and the kind of content you make.
- Your social accounts: the public usernames you add (TikTok, Instagram, Facebook Pages) and the public information on them: profile details, follower counts, posts, captions, view and engagement numbers, cover images and, for some platforms, the videos themselves so they can be analysed. We never ask for your social media passwords.
- Things you give us: screenshots you upload, ideas you add, results you log on posts (leads, sales, revenue, notes), bios you save, and your taste-test answers.
- Payment connections: if you connect a payment provider such as Stripe, PayPal, PayFast or Yoco, the access key you give us (stored encrypted) and the sales data we read with it, or the revenue figures you type in yourself.
- Billing: your plan and subscription status. Card details are handled entirely by Stripe and never reach our servers.
- Usage: basic records of what happens in your account (for example when ideas were written or synced) so the product works and we can fix problems.
On our public pages
We count page visits on our public pages with a random visitor ID kept in your browser, together with the page and the referring page. Our public pages (not the app itself) also use the Meta pixel, so we can see which of our Facebook and Instagram ads lead to sign-ups. See "Advertising" below.
Why we use it
| Purpose | Our legal basis |
|---|---|
| Running your account and the service you pay for: syncing your posts, scoring them, writing ideas, bios and insights | To perform our contract with you |
| Taking payment and managing your subscription | To perform our contract with you |
| Emails about your account (sign-in details, password resets, billing) and, for the waitlist, your launch code and launch news | Contract, and your consent for the waitlist |
| Keeping Dashi secure, preventing abuse and fixing bugs | Our legitimate interests |
| Keeping records we are required to keep (for example invoices) | Legal obligation |
We do not sell your personal information, and we do not use it to train AI models.
AI analysis
Dashi uses artificial intelligence to analyse your public posts and videos and to write ideas, bios and advice. To do this, the relevant information (for example a caption, video frames or a transcript, and your setup answers) is sent to our AI provider, Anthropic, which processes it on our behalf and does not use it to train its models. AI suggestions can be wrong. They are suggestions, not professional advice.
Advertising
We advertise Dashi on Facebook and Instagram. Our public pages load the Meta pixel, which tells Meta that someone visited or joined the waitlist, so Meta can measure our ads and show them to people likely to be interested. When you join the waitlist we also send Meta a scrambled (hashed) copy of your email address with that sign-up, so it can be matched to a Meta account; Meta cannot read the email from it. Meta uses this under its own privacy policy. You can control ad tracking in your Facebook or Instagram ad settings, and ask us to stop at any time. The pixel is never loaded inside your Dashi account.
Who we share it with
Only the service providers we need to run Dashi, each processing your information on our instructions:
| Provider | What for | Where |
|---|---|---|
| Railway | Hosting our app and database | United States |
| Stripe | Payments and subscriptions | United States, Ireland and others |
| Resend | Sending our emails | United States |
| Anthropic | AI analysis and writing | United States |
| Apify | Reading the public social media accounts you add | European Union / United States |
| Meta | Measuring our Facebook and Instagram ads (public pages and waitlist sign-ups only) | Ireland / United States |
| Payment providers you connect | Reading your sales, only if you connect them | Depends on the provider |
We may also share information if the law requires it, or with a buyer if the business is ever sold (and they would be bound by this policy).
Information leaving South Africa or the UK
Our providers are mostly based in the United States, so your information is processed outside South Africa and the UK. We only use providers that protect it with appropriate safeguards, such as standard contractual clauses and data processing agreements.
How long we keep it
- Your account: for as long as you have one. When you delete your account in Settings, your subscription is cancelled and we delete your account, connected accounts, posts, analyses, ideas and screenshots.
- If your subscription ends: your account is switched off but your data is kept so you can pick up where you left off if you come back. Delete your account, or ask us, and it is removed.
- Billing records: kept as long as tax and accounting law requires (usually up to 7 years).
- The waitlist: until you subscribe or ask us to remove you.
- Backups: deleted data can remain in backups for a short time before they are overwritten.
Keeping it safe
Passwords are hashed, payment-provider keys are encrypted, all traffic is encrypted (HTTPS), and each account can only see its own data. No system is perfectly secure, but if a breach ever affects you, we will tell you and the regulator as the law requires.
Your rights
You can ask to see the personal information we hold about you, correct it, delete it, get a copy of it, object to how we use it, or withdraw your consent (for example to waitlist emails). Most of it you can change or delete yourself in Settings; for anything else email admin@dashi.software. We reply within 30 days and never charge for a reasonable request.
If you are unhappy with how we handle your information, please tell us first. You can also complain to the Information Regulator in South Africa (inforegulator.org.za) or the Information Commissioner's Office in the UK (ico.org.uk).
Cookies
We use one essential cookie to keep you signed in, and small preferences stored in your browser (for example light or dark mode and which panels you collapsed). Our public pages keep a random visitor ID in your browser to count visits, and set Meta pixel cookies (such as _fbp) to measure our ads. Inside your Dashi account there are no advertising cookies.
Children
Dashi is not for anyone under 18, and we do not knowingly collect information from children.
Changes
If we change this policy in a way that matters, we will update the date above and let subscribers know by email before the change applies.